I recently picked up the latest British Vogue (latest meaning Hawaii latest.. which means it is a couple months behind. hah.) and was floored by this editorial. I had originally decided to purchase the magazine based off the Gisele Bündchen cover (she was wearing the most amazing pair of pants!!) but was exceptionally delighted to see it filled with cultural content, colors, travel, and fashion with each flip of glossy paper.
In my opinion.. the most unique part of the editorial is the Mongolian cultural presence. It’s something you don’t see often in fashion editorials and such a breath of fresh air from the usual over-exaggerated poses and obvious designer branding/imaging. If you read the journal-like entry included in the mix, it talks about photographer Tim Walker really wanting a local presence in his photographs. It really shows.
You also don’t hear much about the seemingly lonely and vast looking country. I had heard bits and pieces about Mongolia from a friend who had gone on a 2-week horseback riding tour and by watching Bayar, a chubby but happy Mongolian baby on the movie Babies. Mongolia had always seemed so mysterious and far away. Being one of the least densely popular countries in the world I can see why it goes a little unnoticed.. especially in the fashion world (not to discount Mongolia. I am positive Natural Geographic and other major foundations/groups and smaller just as important people invest a lot into the countries history, landscape, wildlife, culture and people.) Whatever the case, I definitely want to investigate and definitely included it with the rest of my future travel plans.
That being said.. I think the entire team did an amazing job tying in all aspects of the country, culture, fashion, designer-presence, people, lifestyle, colors, etc., etc. etc. It was very feel curated and probably one of my favorite editorials to date.
I definitely would consider experiencing an awfully big adventure in Mongolia now too.