It has been a busy month.. as this time of year should be. But part of the reason I've been missing [from the blog] is because I was working with REEF for their upcoming Holiday 2015 look book. It was a unique opportunity to work with a large company wanting to incorporate local talent [from Hawai'i] into the branding of their upcoming campaign. Gah.. finally, right? If you work in the creative field in Hawai'i you know what I'm talking about. It's so refreshing to work with a company who wants to use local talent rather than shipping in people from the mainland. We know what we're doing here too!! Hehe.
The best part? I got to work along side my close girlfriends and a rad group of Reef people. Cassandra Rull did an amazing job with Hair/Makeup, Brooke from Brooklyn Hawai'i killed it at a social media and taking photos, and I got to style the beautiful and talented Tia Blanco.
Another perk was being able to use some of my favorite local designers and companies including Issa de' Mar, a.wattz designs, pearl.love jewelry, Meleana, and Kiini. I sort of blew it the first couple days and didn't really take any photos. Then I wised up and snapped a couple behind the scenes shots [no new shoes showing.. of course.] Just enough photos to give you a glimpse into the whole affair.
Reef: Behind the Scenes.